CONTRIBUTING TO THE PROGRESS OF THE NATION, SURGING TOWARDS OPTIMAL PRODUCTION
Greetings
MSAF is built on a foundation of a strong purpose and values that guide our actions to achieve that purpose. Our values also guide our team members on the work they do, the decisions they make, and also their expected behavior. This is the basis for creating a culture that binds the company together.
Sustained value creation and delivery for all our stakeholders is a commitment that is central to our business strategy. Our foundation of value creation is crafted to ensure that value is consistently created and delivered, not just in the short and mid-term, but also over the long term.
Values
Values are part of our design and processes and empower the employees to own, demonstrate and achieve the purpose, vision, and mission of the company. We are a workforce that understands and appreciates values within a business and know that we are working for a larger purpose and impact. Our values also guide our actions and how we behave in our everyday business and work. They enable us to create a unique culture at MSAF.
PURPOSE
We exist to deliver value to our stakeholders in building a safe & strong Nation and make the World a better place
VISION
We shall be outstanding and trustworthy with our steel product quality and services in the markets we serve
MISSION
We shall achieve
1.2 MTPA by
2026-27
OUR VALUES
CUSTOMER CENTRICITY
Understand our customers, anticipate their wants, needs, and preferences and thus create meaningful experiences, and build lasting relationships.
RESULT ORIENTED
Focus on achieving results that add the best possible value for all our stakeholders.
ENTREPRENEURSHIP
Deliver the best and create value for customer, employees and all stakeholders.
EMPATHY
Understand stakeholders' perspective and respond appropriately. Promote high commitment and cooperation at the workplace so as to create a learning and empowering environment for everyone around.
INTEGRITY
Be fair, honest, transparent, and ethical in our conduct; everything we do must stand the test of public scrutiny.
HUMILITY
Being respectful, truthful, and confident but never arrogant.
SUSTAINABILITY
Build teams, processes and products that focus on creating a safe,strong, sustainable nation.
