Purpose & Values

MSAF is built on a foundation of a strong purpose and values that guide our actions to achieve that purpose. Our values also guide our team members on the work they do, the decisions they make, and also their expected behavior. This is the basis for creating a culture that binds the company together.

Sustained value creation and delivery for all our stakeholders is a commitment that is central to our business strategy. Our foundation of value creation is crafted to ensure that value is consistently created and delivered, not just in the short and mid-term, but also over the long term.

OUR PURPOSE

We exist to deliver Value to our Stakeholders in Building a Safe & Strong Nation and make the World a better place

OUR VISION

We shall be outstanding and trustworthy with our steel product quality and services in the markets we serve

OUR MISSION

We shall achieve
1.2 MTPA by
2026-27
 

Our Values

Values are part of our design and processes and empower the employees to own, demonstrate and achieve the purpose, vision, and mission of the company. We are a workforce that understands and appreciates values within a business and know that we are working for a larger purpose and impact. Our values also guide our actions and how we behave in our everyday business and work. They enable us to create a unique culture at MSAF.

CUSTOMER CENTRICITY

Understand our customers, anticipate their wants, needs, and preferences and thus create meaningful experiences, and build lasting relationships.

RESULT ORIENTED

Focus on achieving results that add the best possible value for all our stakeholders.

ENTREPRENEURSHIP

Deliver the best and create value for customer, employees and all stakeholders.

DISPLAY EMPATHY

Understand stakeholders' perspective and respond appropriately. Promote high commitment and cooperation at the workplace so as to create a learning and empowering environment for everyone around.

DISPLAY INTEGRITY

Be fair, honest, transparent, and ethical in our conduct; everything we do must stand the test of public scrutiny.

DISPLAY HUMILITY

Being respectful, truthful, and confident but never arrogant.

SUSTAINABILITY

Build teams, processes and products that focus on creating a safe,strong, sustainable nation.